This course will walk you through what you need to know and the steps you need to take to get a basic newsletter started using MailChimp as the email service provider. There are plenty of tutorials out there that tell you how to send an email newsletter, but I believe what keeps people like you from using this powerful marketing tool is not that you can’t figure out how to do it, but rather you don’t know why to do what and the order in which to do each step.
It’s easy to get caught up in analysis paralysis when doing something new, especially when it is something so public. I think it is actually harder to write a newsletter than it is to write a blog post. It feels more personal when our words are going to show up in someone’s inbox. And OMG, what if someone unsubscribes?
A common effect of email newsletter anxiety syndrome is to explore all of the options and rethink them several times over. Around and around we go is a sure path to never getting your newsletter out. Perfect is not the goal here. It is best to keep things simple and get the job done.
The single most important factor in becoming good at something is not in the learning; it is in the doing. The quicker you can get it done, the quicker you’ll be sharing your passion with the world and building a sense of community around your business.